YEAR
2016
DELIVERABLES
Art direction
Print design
Give flavour a twist (literally)
Häagen-Dazs wanted to reinvent the user experience on their restaurants and stores. We created a menu that showed at once all the ice cream flavours, grouped in five categories: Chocolate, Fruit and sorbet, Caramel, Vanilla and cream, and Häagen-Dazs Specialties. When the cone is spinned and placed upon the ice cream ball, the ingredients of the chosen flavor are shown. This is a second version, redesigned with a bigger size for better usability and adapted to the Spring-Summer campaign.
Concept
Print design
Finished product
