Loveless Tarot - Art direction - Illustration - Woodcut printing

YEAR

2019

DELIVERABLES

Art direction

Illustration

Bad cards, loveless future

Loveless Tarot (Tarot del Desamor) is a study about tarot and its relationship with chance and destiny. It takes Spanish all time idioms and gives them new meaning by pairing each with a tarot card. In a time in which we are consumed by work, compulsory leisure and individualism, the idea that Tinder is the primary tool for finding love often presents us with a bleak picture. Cards don’t matter if the deck is bad. Tarot del Desamor is an ongoing project.

Ace of swords tarot card. On the top there's a roman number one (capital letter i). The center contains the illustration: a sun with a crying eye, throws its rays downwards, facing a sword and two crescent moons. On the lower part of the letter, the words "Medias tintas", which in Spanish mean "half measures". — Medias tintas can be translated as “half measures”.

Medias tintas

Oh, the ambiguity! Do they love me, do they not? Are we f*ckbuddies, friends with benefits, are we ANYTHING at all? Who knows?! They know, probably.

Ace of swords represents reason, that moment of clarity in which we make the determination to pursue what we want. It urges us to take the step, to ask for answers. No half measures.

Three of swords tarot card. On the top there's a roman number three (three capital letters i). The center contains the illustration: a crying heart is crossed by three swords, from the bottom corners, two black clouds rain in the direction of the heart. On the lower part of the letter, the words "Mala sangre", which in Spanish mean "bad blood".

Abajo el nombre de la carta es "Mala sangre". — Mala sangre can be translated as “bad blood”.

Mala sangre

In a reading about love, three of swords is not a good card, no matter if reversed or not, there’s no way around it.

Maybe those profile pics hide some rotten teeth, or what seemed like smart sarcasm on the chat is plain bad education IRL. We can’t always skip the bad experiences, and yes they help us learn and grow, but this time the tarot is telling you to swipe left.

Tarot card corresponding to the major arcana of The Devil. At the top there's a fifteen in Roman numerals (capital letters XV). The central part contains the illustration. Stairs lead to a door from which flames of fire come out. In the upper left corner there is a closed eye. In the lower right corner, a pointy tongue representing the devil. On the lower part, the name of the card is "Malagón".

Abajo el nombre de la carta es "Mala sangre". — “Going from Málaga to Malagón” is a Spanish idiom. It means trying to solve a negative situation and ending up worse than before.

Malagón

The Devil card of Major Arcana sounds scary but… What’s life without a bit of emotion?

This card talks about a very intense sexual energy, period. If this is what you and your boo are looking for, congratulations! Otherwise, you better unmatch when the time comes, be honest!

Tarot card corresponding to the major arcana of the Moon. At the top is eighteen in Roman numerals (capital letters XVIII). The central part contains the illustration. A hand with the palm facing up is pierced by a burning nail. The index and middle fingers are crossed. At the top is a moon. Below the name of the letter is "El clavo ardiendo" or "The burning nail". — “Agarrarse a un clavo ardiendo”, or “holding on to a burning nail” is a Spanish idiom. It means pinning one’s faith on something as a last hope, usually with a bad result.

El clavo ardiendo

This is Major Arcana card of The Moon. The moon shows its shine but has also a changing nature. This is an indication that maybe you’re not seeing things as they are, but as you want them to be. Stop justifying your crush’s behaviour, don’t believe your own lies.

The image shows a collage of three amulets (some palo santo, a piece of red cloth and a lapis lazuli stone) on a red velvet background.